Building your confidence and helping you embrace that main character energy with cinematic images!
Our Voices
Project
As the founder of Our Voices Project, I manage and execute all digital marketing, focusing on Instagram, TikTok, and email campaigns that build community and center marginalized voices. Our content strategy is rooted in diverse storytelling fused with educational content, creative amplification, and audience activation. Website: ourvoicesproject.com
Target Audience:
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Black, Brown and Native individuals seeking representation and validation of their lived experiences,
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Allies, educators, and activists interested in decolonization, racial and social justice, and equity
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Filmmakers and creatives passionate about purposeful, community-centered content
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People curious about cultural history, ancestry, identity, and untold stories
Audience Stats:
1,527 Instagram Followers
1,006 TikTok Followers
147 YouTube Subscribers
195 Email Subscribers
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Achievements:
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Over 1K total TikTok followers reached on May 12, 2025
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Collaborated with a local influencer and content creator for an in-person event and 2 more content creators on the Representation in Cinema podcast
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102 new followers reached within 1 a week in February 2025
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10.3K+ views reached in a TikTok post talking about activism in watching movies
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31K+ views reached on an Instagram post sharing Dr. Martin Luther King Jr quotes
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Increased average email open rate to 44.7% over the past year — an 11.8% improvement — by refining our brand voice and focusing on content our audience values most: educational resources, event updates, and project milestones
INSTAGRAM | Educational Content Focus
Dr. King Quotes You Won't See Today
We wanted to honor Dr. Martin Luther King Jr. and share quotes from speeches that aren't as well-known as "I Have A Dream", so we provided 75+ squares with quotes from 10 speeches all notating the title of the speech and the year and location that it was delivered. We also pointed people toward our website to download the squares and tap the links to the speeches to read for themselves. This is an annual campaign--since 2021--that usually skyrockets our engagement.
2025: 31.7K views, 20 comments, 274 shares, 129 saves, and 16 new followers
2024: 7-part Video series, "Messages From A King" featuring excerpts from Letter From Birmingham Jail, The Other America, Give Us The Ballot, Where Do We Go From Here, A Knock at Midnight, The Three Evils of Society, and Beyond Vietnam: over 17K views, 511 likes, 15 comments, 56 shares, 8 saves, and 10 new followers in total with 3-4 collaborations per post
2023: 1st post: 189 likes, 5 comments, 42 saves; 2nd post: 95 likes, 1 comment, and 1 share
2022: 129 likes, 17 saves
2021: 523 likes, 8 comments, 11 shares, 227 saves
TikTok | Community Building Focus
Our goal is to build community around many of the topics and uplifting the communities center in our films and discuss the films that document a multifaceted and authentic representation of Black, Brown, and Native peoples.
Our content includes, but is not limited to, talking about activism in filmmaking, film discussions, advocating for marginalized and oppressed communities, and engaging in cross-racial and cross-cultural dialogue. We prioritize views and comments above all of other measurements to determine post success.
Most Viral Post to Date: Activism in Movie Watching
Analytics: 10.3K views, 887 likes, 16 comments, 68 saves
Email Marketing
Our goal with email marketing is to build community, provide educational resources, and to share company updates.
Our content updates our partners, donors, and audiences about current projects, upcoming screenings, panel discussions, and new podcast episodes, encourages contributions to crowdfunding campaigns, and shares calls to action for advocating for Black, Brown, and Native communities.
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Our best campaign open/click rate resides with our email blast celebrating the anniversary of our Being Black in America production with news updates and related screenings, panel discussions, and partner collaborations: 59.7% open rate / 9.4% click rate - Mailchimp Report
